Cell Phones Can Help Keep A Parents Child Safe - 883 Words

Almost every child has asked his or her parents for a cell phone. While there may be plenty of adequate reasons for parents to say no, there are also some reasons for parents to say yes. That child may want a cell phone so that he or she can talk to his or her friends, to get apps, or to be able to say that he or she has one, but parents can benefit from their child have a cell phone too. Parents should say yes to their child having a cell phone because it can help keep their child safe, keeps them in touch and up to date, can be the source of discipline or punishment, and they are affordable. Cell phones can help keep a parents child safe. If there was ever a situation where a parent had to talk to his or her child, or vice versa, all that parent would have to do is call. Also, with the GPS, parents can locate their child as long as that child has his or her phone on. If a parent’s child ever runs away or goes missing, the police can track him or her down. Even with the phone off the police can track old signals that can help them track a parents’ child. Now phone companies are making apps to help with safety. For example, Motorola has made Motorola Alert. Motorola Alert can send text messages out for when a child or parents would like to let each other know where using meet me, parents can get their child’s location sent to them every five to thirty minutes using follow me, and if there was ever an emergency their child could use the emergency button that would send anShow MoreRelatedShould cellphones be allowed to children of ages 6 to 12?1562 Words   |  7 Pageschildren who own a phone. Now, with the latest advanced technology we cannot do much to prevent minors from gaining access to this type of devices. However, what we need to concern about is the damage that phones can cause to children. Lately, there have been many cases of abduction of children by social networks, and also cases of theft of cell phones. Therefore, the debate regarding children using cellphones whether or not has created different types of concerns along parents and specialist. InRead MoreCell Phones Should Not Be Banned from School Property693 Words   |  3 Pagesstudents with their cellular telephones in hand. One may say the use of cell phones should be banned on school property, however there are many instances in which that may not be the best idea. Parents need to know that their children are safe and those children need a way in which to contact their parents if an emergency arises. If their child is not permitted to have their cellular tele phone with them at school, the parent loses that sense of security. Cellular telephones should not be banned forRead MoreBenefits Of Cell Phones For Young Children882 Words   |  4 PagesAs today’s world has evolved with over 6 billion people having mobile phones; communication has become further of a necessity for older human beings. As parents, some do not grasp a reason for their young ones having a cell phone in their possession at all times. However, as parents more or less understand the necessity of their younger children having a form of communication to and from home. Having a cell phone in today’s society has become a modicum of what some perceive on an everyday basis,Read MoreCell Phones Should Not Be Banned1299 Words   |  6 PagesThe usage of a cell phone is dramatically increasing today, especially for students. 98% of parents of cell-owning teens say that a major factor why their child has a cell phone is so that they can be in touch no matter where the child is. That statement can be true, but considering that we’re living in the 21st century, do we really think that’s the biggest reason why students own cell phones, just to make calls and keep in touch with their fellow parents? Keep in mind, it’s the 2016-more advancedRead MoreNegative Effects On Cellphones : A Good Tool For Learning Social Skills1443 Words   |  6 Pagesalways have your cell phone with you. Is this a good thing or a bad thing? Parents struggle everyday just to seek some attention from their kids, they also worry if their kids are making smart choices on their phones. Cell phones have become very beneficial in today’s life. However, it also causes a lack of social skills, inappropriate activity, and dangerous distractions. Primarily, some people would say that cell phones are a good tool for learning social skills, and that you can learn a lot fromRead MoreCell Phones : Pro Vs. Con1025 Words   |  5 PagesCell Phones: Pro vs. Con Cell phones have come a long way since April 3, 1973 when the first phone was invented. The first call in history was made that day by Motorola employee Martin Cooper, as he stood next to a 900 MHz base station in New York City and phoned to the headquarters of Bell Labs in New Jersey (The Cellphone Turns 40: Remembering Martin Cooper’s Historic Call). Since that day, cell phones have evolved to become what is now a all-in-one master piece. A current cell phone removes theRead MoreShould Cell Phones Be Used As An Educational Tool?1032 Words   |  5 PagesIt was her cell phone. Her cell phone was always a useful tool to her. She used it for calling, studying, and even entertainment, but she realized that it can be used as a learning resource in every classroom. Her school has a no cell phone policy, but if she were to persuade her school, she can get an exception to almost any rule. All she needs to do in order to make this idea a reality is share this with her school. Also, the sophomore Harshini Rampersaud says that â€Å"cell phones can definitelyRead MoreMobile Phone and Children1439 Words   |  6 PagesShould children be allowed to own and use mobile phones? Mobile phones keep children safe Mobile phones keep children safer, as it is easier for parents to stay in touch with their children and for children to contact someone in an emergency. Through calls and texts, parents can know where their child is and be reassured that he or she is safe; all the while their children know they are never more than a phone call away from help. As Leslie Sharpe argues, ‘I wanted to ensure that they had a wayRead MoreElectronic Use Of Electronics As A Good Thing1342 Words   |  6 Pagesof their daily lives, but parents and teachers believe that the usage of electronics is not healthy, they believe it can bring serious issues into their lives. Electronics should be seen as a good thing, they are teens friend not their enemies. Electronics can bring many benefits into teens life, they can expand their mind through the internet and the use of electronics, they also have the chance of keeping up on school tasks, and besides that the use of electronics can also give teens more securi tyRead MorePros And Cons Of Cell Phones In School1036 Words   |  5 Pagesbe able to understand that phones CAN help you learn! Phones give us opportunities to hold many useful things such as calculators, passwords, and our schedules. I can see that they would want to take it away because it is â€Å"distracting†, but I honestly think that it is more distracting not having it then actually having it, now all we can think about is checking our phones. Although much of the public debate is against it, there are pros associated with allowing cell phones in school. These advantages

The Supernatural Elements Displayed in The Tragedy of Macbeth

Writers of the Renaissance often wrote about supernatural elements. William Shakespeare is a writer during this period, and he is also the author of The Tragedy of Macbeth. The supernatural elements are the key contributors to the play. They add fear and mystery to the novel. Shakespeare’s play, The Tragedy of Macbeth, displays many supernatural elements: the nature, ghosts, and the witches are the most significant. People during the Renaissance were very superstitious; consequently, their connection to the events in the lives of humans was only natural for them. As a result, the weather and animals in the play react to the action of Macbeth. The night of Duncan’s death many supernatural elements began to happen. The weather turned for†¦show more content†¦The three witches represent supernatural elements all throughout the play. During the Renaissance period, people believed in witches, and also believed in their evil doings. They were thought to be able to do spells and other concoctions. The people in the play showed a big fear of the witches because they were hideous creatures, and to them they seemed like the work of the devil. †¦ What are these so withered, and so wild in their attire, That look not like th’ inhabitants o’ th’ earth, And yet are on’t? Live you, or are you aught That man may question? You seem to understand me, By each at once her choppy finger laying Upon her skinny lips. You should be women, And yet your beards forbid me to interpret That you are so†¦. (39-47) The quote is meaning that the witches have some human characteristics, but women do not have beards and the three witches did, and that is not ordinary. The witches could also see events that would happen in the future. The three weird sisters were believed by the people to have these powers because the things they said to Macbeth about the future all came true, such as him becoming king. The only reason Macbeth would become king was because of his slaughtering of the people in line before him to the throne. Macbeth’s strong beliefs inShow MoreRelatedTheme Of Ambition In Macbeth915 Words   |  4 PagesWilliam Shakespeare’s tragedy; Macbeth. Within this play, ambition is portrayed as a corrupting and unquenchable force through the main concepts of mental imbalance, supernatural behaviors and betrayal. The consuming desires of Macbeth and their repercussions are vividly enhanced through the use of various expressive literary techniques. Ultimately, Macbeth is a play th at explores and reiterates the tragic and pestilent nature of unreasoned aspirations. Within the play, supernatural forces are a commonRead MoreAnalysis : Shake And Stir Theatre Company1620 Words   |  7 Pagesintegrity and Elizabethan charm. â€Å"Great Shakes† is staged in a graveyard, where three year ten students, Betty, Brock and Ben are incarcerated. However, after appearances from several supernaturals, they are returned to their everyday lives, but not before they are faced with the task to manipulate Shakespeare’s tragedies, comedies and histories to engage contemporary audiences. It is evident that Shake and Stir’s production, â€Å"Great Shakes† effectively conveyed the dramatic meaning of Shakespeare’s relevanceRead MoreShake And Stir By William Shakespeare1234 Words   |  5 Pagesmaintaining its integrity and Elizabethan charm. â€Å"Great Shakes† is staged in a graveyard, where three year ten students, Betty, Brock and Ben are incarcerated. However, after appearances from several supernaturals, they are retur ned to their everyday lives, but not before they manipulate Shakespeare’s tragedies, comedies and histories to engage contemporary audiences. It is evident, Shake and Stir’s production, â€Å"Great Shakes† effectively conveyed the dramatic meaning of Shakespeare’s relevance in contemporaryRead MoreMacbeth: A Very Complex Character Essay1973 Words   |  8 PagesMacbeth is a very complex character whom reflects mans thirst for power through the drastic changes of his personality; thus being one of the slightest reasons in which make this intriguing character, greatest of all Shakespearean’s well-known works. At the beginning of the play Macbeth is notable as a brave soldier and is rewarded as being Thane of Glamis. The attributions of Macbeth at the beginning of the play may be wise, thoughtful, patient and noble. Soon after he achieves the title

Beowulf Analysis of the Epic Essay Example For Students

Beowulf Analysis of the Epic Essay The Anglo-Saxon epic Beowulf is the most important work of Old English literature, and is well deserved of the distinction. The epic tells the story of a hero, a Scandinavian prince named Beowulf, who rids the Danes of the monster Grendel, a descendent of Cain, and of his exploits fighting Grendels mother and a Dragon. Throughout the epic, the Anglo-Saxon story teller uses many elements to build a certain depth to the characters. Just a few of the important character elements in Beowulf are Wealth Honor, Biblical Paganistic, and Man vs. Wild themes. Many of the characters in Beowulf are, like in most epics, defined by their status. But, in addition to status, the Anglo-Saxon culture also adds an element of honor. To the Anglo-Saxons, a characters importance, as well as their wealth and status, where measured not only in monetary terms, but it was also measured in terms of honor, fame, and accomplishments. Hrothgar, king of the Danes, is one example of the Anglo-Saxon measurement of importance in Beowulf. In Canto 1 the story teller describes his wealth and importance, not as mounds of gold or jewels, but instead as his ability to the Danes to such glory. and as his tendency to In battle, the common pasture untouched, and taking no lives. Through this display of compassion for the commoner who doesnt fight in battles, Hrothgar proves the full extent of his honor and therefore the extent of his wealth and status. Beowulf, the hero-prince, also proves his true wealth and status through his deeds as defender of the Danes.. As he fights and defeats Grendel, Beowulf Earns Fame and wealth from his companions, and from the Danes, but more importantly, he earns honor raising him to the level of an archetypal hero. Grendel, on the other hand, is the total opposite of Beowulf. He has no wealth, no honor, and he in infamous as an evil killer. This lack of wealth and honor defines Grendel as a symbol of evil and corruption. In addition to using Honor and wealth to define a characters character, the story-tellers have incorporated alternating Biblical and Paganistic motifs in the epic-poem. The original Epic was obviously Paganistic due to the time period of its creation. But, as time wore on, the rewriting and touching up of the manuscripts by various sources including religious monks, caused the characters to have slight Christian characteristics. These Christian themes have become very important to the epic to add am element of depth that wouldnt be possible in modern times due to the lost of the Anglo-Saxon culture and beliefs. An example of the Biblical motif in Beowulf is Grendel. Grendel it biblically described as evil in this excerpt: was spawned in that slime, Conceived by a pair of those monsters born Of Cain, murderous creatures banished By God, punished forever for the crime Of Abels death. The Almighty drove Those demons out, and their exile was bitter, Shut away from  men; they split Into a thousand forms of evilspirits And feinds, goblins, monsters, giants, A brood forever opposing the Lords Will, and again and again defeated. The Biblical reference in the epic has become a modern day archetypal motif, and serves to give the listener an idea of the extent of Grendels pure evil and gives a logical explanation for Grendels murderous behavior. This example, not only shows the evil in Grendels nature, but also the torture in his heart caused by his Banishment from God. It serves to give the reader an idea of why Grendel would kill the Danes for no reason other than their happiness. Beowulf also has a religious motif to his character. "Song's From the Portuguese XLIII" and "O What is That Sound" EssayOne example of this is in Canto 6 line 381 in which Hrothgar states, Our Holy Father had sent as a sign of His grace, a mark of His favor, to help us defeat Grendel and end that terror. This religious description shows Beowulf as a sort of messiah sent by god to save man from evil. But, more than that, since Beowulf is in fact not a messiah, this description shows the good in Beowulfs heart and the purpose of his mission. Another Biblical reference in Beowulf is shown in the tower of Herot which is very similar to the tower of Babel in the fact that its built as a sign of superiority and accomplishment. Like Babel, though, Herot only serves as a symbol of downfall more than one of glory because it causes many deaths and the coming of Grendel. vApart from Wealth, Honor, and Paganistic vs. Biblical themes and motifs, character is also shown through a certain Man vs. Wild motif. This motif shows the difference between mankinds ways good, and evils wild nature evil. Grendel for one, is totally wild and is therefore shown as evil. His wild home, Grendel, who haunted the moors, the wild marshes, and made his home in a hell not hell but earth. shows his wild, untamed, and therefor evil nature. Grendels wilderness is countered in mankinds ways, especially Beowulfs. Beowulf is tame and civilized, the epitomy of goodness and purity. Beowulf doesnt fight evil in a wild manner, rather, as shown in his first battle with Grendel. First off, Beowulf is pure and shows this before his battle when he removes his armor and vows not to use a weapon to defeat Grendel. Defeating Grendel, he shows that man, without armor and weapons, can defeat evil in any form including that of his foe Grendel. This deed serves throughout the epic serves as a symbol of Beowulfs Goodness. Beowulf has many other such archetypal, symbolic themes and motifs, but the most important themes that serve to add depth to the characters are the wealth, honor, religious, man, and wildness themes. These themes dont only serve to define a character, but they also factor in as a motive for their actions.

Social Marketing and Sustainability

Introduction Social marketing involves the application of marketing skills and technology in influencing human behaviours with a view of overcoming certain issues in society.Advertising We will write a custom report sample on Social Marketing and Sustainability specifically for you for only $16.05 $11/page Learn More Moreover, social marketing is a powerful tool in influencing human behaviours because it involves the use of downstream and upstream strategies, as well as applying theories of behaviour change to address some of the social issues. Speeding is a social issue in New South Wales because it causes about 40% of road deaths, results into more than 200 deaths, and is responsible for over 4000 injuries per year (Blender, 2009). In this view, this report analyses RTA campaign and examines application of two behavioural change models. Background Information, Target Audience Behaviour Change Following rampant cases of road accidents, the Road Transpo rt Authority (RTA) of New South Wales, Australia, launched an anti-speeding campaign with a video entitled â€Å"Speeding: No One Think Big of You† (NOTBOY). The RTA speeding campaign was remarkably successful because it enabled RTA to reduce the occurrence of accidents on the roads of New South Wales. According to Bender (2009, p.158), RTA campaign was â€Å"one of the cleverest ad campaigns† and â€Å"very successful† because it ridiculed racing drivers, thus discouraging speeding behaviour among drivers.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Prior to the RTA speeding campaign, the RTA employed campaign approach that instils shock and fear on the drivers, but it never worked well. The RTA campaign targeted the entire community to influence changes in behaviour amongst youths who regard speeding as a fun activity, way showing off, and a trendy affair. The RT A campaign was successful because it had its basis on previous anti-speeding campaigns, but extended to use social approach, which empowered the community to create a culture that does not accept speeding. By use of social approach, the RTA campaign made extensive awareness amongst the youths and community leading to decreased cases of accidents. The audience targeted by the RTA campaign included divers, particularly young male drivers between the ages of 17 to 25 who like speeding on the roads of New South Wales. Road accidents in New South Wales have been increasing exponentially due to the behaviours of young male drivers who like speeding. Statistics show that about 40% of road deaths occur due speeding in New South Wales (Dorn 2010). The dominant group of drivers involved in the accidents is the group of young male drivers. The young male drivers speed because they perceive speeding as a means of displaying their prowess in driving (Hartig 2000).Advertising We will write a custom report sample on Social Marketing and Sustainability specifically for you for only $16.05 $11/page Learn More In this view, the RTA campaign targeted the young male drivers through upstream and midstream social marketing strategies. The upstream social marketing focused on the use of media and community as influencers of behaviour change while midstream social marketing involved the use of family and friends in discouraging speeding. Therefore, the youths between the ages of 17 to 25 years were the target audience given that they were ready for action because they form about 17% of the speeding drivers, who experience accidents in New South Wales. The RTA campaign proposed to change speeding behaviour of young male drivers, who used driving as a way of showing off their driving prowess. To change speeding behaviour and perceptions of the youths, the RTA campaign aimed at making speeding a socially unacceptable trend coupled with discouraging peer app roval of speeding. Overall, the RTA campaign aimed at involving community in creating cultural and societal perceptions that discourage speeding among male youths of New South Wales. From the principles of success, the RTA campaign focused on a single behaviour that is simple and executable in discouraging speeding. Kotler and Lee clarifies, â€Å"One of the key successes is to establish behaviour objectives that are single, simple, and doable acts that become core of the campaign effort† (2004, p.22).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More By empowering the community to view speeding as a socially unacceptable behaviour, the RTA campaign managed to influence an individual’s perception, as no one would speed without having the fear of being a subject of ridicule. The behaviour change of discouraging speeding has potential impact of transforming individual and societal perceptions on speeding as unacceptable behaviour attributed to young and immature boys. Since none of the drivers wanted to appear as young and immature as per the implication of the â€Å"pinkie† campaign, New South Wales experienced a significant reduction in speeding and cases of accidents. The RTA campaign experienced barriers such as peer approval and unsupportive attitude. Peer approval was one of the barriers that the RTA campaign experienced when it aimed at discouraging speeding among male youths. The youths perceived speeding as fun, exciting, and a trendy activity. Moreover, the young male drivers viewed speeding as a way of expr essing their masculinity and showing off their prowess skills in driving. Hence, as the RTA campaign tried to depict speeding as a socially unacceptable behaviour, it was like denying the youths their masculinity. Andreasen (2005) claims, â€Å"barriers in the environment external to the individual make it difficult or impossible to act in employing the downstream approach of social marketing† (p.74). Hence, it was hard for the RTA campaign to influence the youths using the downstream approach because their culture approved speeding. Moreover, unsupportive attitude of the youths is another barrier, as they do not like driving at low speeds. Youths associate low speeding with rawness and female drivers who cannot drive well. Competitively, the youths were struggling to gain experience in speeding and become veteran drivers, while the RTA campaign restricted the same. To overcome barriers of peer approval and unsupportive attitude, the RTA campaign employed upstream and downstr eam approaches of social marketing by involving the media, friends, family, and community. The use of media ensured that the campaign gained extensive awareness among youths and the entire society. Moreover, the RTA campaign empowered the community to participate actively in discouraging speeding behaviours because a significant number of drivers speed on the roads of New South Wales. Donovan and Henley (2010) state that a social marketer can enhance the effectiveness of a campaign strategy by â€Å"adopting upstream approaches that create changes in the environment, as well as downstream approaches targeting individual undesirable behaviours† (p.45). Friends and family members are downstream influencers who helped in overcoming peer pressure and unsupportive attitude, which were barriers to the RTA campaign. Thus, by employing both upstream and downstream approaches, the RTA campaign managed to overcome barriers and change behaviours of youths through the influence of commun ity members. The RTA campaign has significant benefits to the New South Wales. Following its launch, the RTA campaign has considerably reduced cases of accidents in New South Wales because many youths have reduced their speed of driving. Hence, reduced rate of accidents due to speeding is a considerable measurable benefit. Another benefit of the campaign is that there is increased awareness of speeding, thus depicting speeding among youth as unacceptable behaviour in the society. Brennan and Binney (2010) state that about 94% of the general population recognised anti-speeding message in the RTA campaign, while 58% of the young males realised that speeding is unacceptable behaviour in the community. Such figures indicate that the RTA campaign was quite successful in creating a culture in the community that perceives speeding as a socially unacceptable behaviour. Thus, New South Wales has significantly benefited from the campaign, as many youths will no longer speed and cause accident s that lead to loss of lives and cause injuries. Behaviour Change Models Social Norm Theory Social norm theory is one of the theories that explain the change in behaviour among male youths due to the RTA campaign. Social norm theory postulates that change of behaviour of an individual occurs to influence one’s perception on what is normal. Schultz et al. assert that social norms influence human behaviours because they â€Å"not only spur, but also guide action in the direct and meaningful ways† (2007, p.429). In the case of speeding amongst youths, the theory explains that the culture of speeding emerged due to pluralistic ignorance, which made youths view speeding as a socially acceptable behaviour. From the perspective of the youths, speeding was quite acceptable because it was a means of displaying their masculinity as well as prowess in driving. Speeding was one of the social norms that the youths practised because it was a trendy activity for the young male driver s to exhibit their skills. Through their pluralistic ignorance, the youths assumed that all drivers were speeding, and thus they wanted to attain the status of speeding like everyone else. According to the social norm theory, an intervention that exposes the reality of the norms is indispensable in correcting pluralistic ignorance. Although the youths were driving at high speeds, they were comfortable because it was normal according to their norms. In this view, the RTA campaign developed a strategy that focused on changing the youths’ perceptions. The perceptions of the young male drivers were contrary to the reality. While the young male drivers perceived speeding as fun, exciting, and expression of masculinity, the society perceived it as a dangerous affair. Thus, the RTA campaign employed both downstream and upstream strategies of social marketing to influence the community to perceive speeding as unacceptable behaviour. Terry and Hogg (1999) state that a change of human behaviour occurs through a systematic process where dominant social norms influence the development of behaviour. Thus, for the RTA campaign to overcome dominant behaviour of speeding among the youths, it empowered the community to create a culture that views speeding as a despicable behaviour. Theory of Planned Behaviour The theory of planned behaviour postulates that behaviour is a product of benefits, social norms, and cost associated with a given activity. Before one performs a given activity, one has to analyse the benefits and costs associated with social norms. Therefore, the young male drivers found pleasure in speeding because they got recognition from their peers coupled with expressing their masculinity. According to Armitage and Christian (2003), attitudes predict behaviours for social norms moderate the attitude-behaviour relationship. Hence, the behaviour that the young male drivers exhibited reflected their attitudes. To overcome the unsupportive attitudes of the youn g male drivers, the RTA campaign aimed at changing attitudes of the community members so that they can have overwhelming influence on the attitudes of the young male drivers. Ultimately, the RTA changed the community attitudes and perceptions, branded speeding unacceptable behaviour, and reduced cases of accidents due to speeding. Although the young male drivers attempted to hold on to their speeding behaviours, they failed because the community was already empowered to influence their behaviours. Conner and Armitage (1998) assert that the theory of planned behaviour examines attitudes and perceptions relative to social norms of the people. As the RTA campaign changed perceptions and attitudes of the community members who are the majority, the minority young male drivers were unable to resist change. Hence, when community members viewed speeding as a despicable behaviour, the young male drivers followed the perceptions of the community. Eventually, the young male drivers had to comp ly with the demands of the society because the societal norms perceived speeding as unacceptable behaviour among the youths. Buckworth and Dishman (2002) argue, â€Å"Behaviour is predicted by intentions and intentions are predicted by attitude and societal norms† (p.27), which have overwhelming influence on human behaviour. Therefore, the RTA campaign influenced behaviours of the young male drivers to drive at moderate speeds. Conclusion The RTA campaign is the most successful campaign in dealing with speed driving because it managed to change the behaviour of young male drivers as well as other drivers. Despite the many challenges associated with social marketing, the RTA campaign employed both upstream and downstream strategies, which empowered the community, family, and friends to effect changes in behaviour of young male drivers, who perceived speeding as fun, exciting, and a way of expressing their masculinity. Analysis of the RTA campaign shows that it complied with fa ctors necessary for successful social marketing. Moreover, the RTA applied theory of social norm and the theory of planned behaviour in changing speeding behaviour of young male drivers in New South Wales. Reference List Andreasen, A 2005, Social marketing in the 21st century, SAGE Publisher, California. Armitage, C Christian, J 2003, Planned behaviour: The relationships between human thought and action, Transaction publishers, New York. Bender, M 2009, The fast, the fraudulent the fatal: The dangerous and dark side of illegal street racing, drifting and modified cars, AuthorHouse, California. Brennan, L Binney, W 2010, ‘Fear, Guilt and Shame Appeals in Social Marketing’, Journal of Business Research, vol. 63 no. 2, pp.140-146. Buckworth, J Dishman, R. 2002, Exercise Psychology, Human Kinetics, New York. Conner, M Armitage, C 1998, ‘Extending the theory of planned behaviour: A review and avenues for further research’, Journal of Applied Social Psycholo gy, vol. 28 no 1, pp.1429-1464 Donovan, R Henley, N 2010, Principles and practice of social marketing: An international perspective, Cambridge University Press, New York. Dorn, L 2010, Driver behaviour and training: human factors in road and rail transport, Ashgate Publishing, London. Hartig, K 2000, ‘Claiming the Freeway: Young Male Drivers in Pursuit of Independence, Space and Masculinity’, Journal of Interdisciplinary Gender Studies, vol. 5 no 1, pp.36-49. Kotler, P Lee, R 2004, Corporate social responsibility: Doing the most good for your company and your cause, John Wiley Sons, New York. Schultz, P, Nolan, J, Cialdini, R, Goldstein, N Griskevicius, V 2007, ‘The constructive, destructive, and reconstructive power social norms’, Psychological science, vol.18 no 5, pp.429-434. Terry, D Hogg, M 1999, Attitudes, behaviour, and social context: The role of norms and group membership, Taylor Francis, Mahwah. This report on Social Marketing and Sustainability was written and submitted by user Norah Stuart to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.